Did CMA’s Subaru of Winchester go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at CMA’s Subaru of Winchester, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
At CMA’s Subaru of Winchester, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
Did CMA’s Subaru of Winchester go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
SUBMIT A STORYProviding comfort, hope, and confidence to children in urgent need
Subaru and its retailers partner with Operation Warm® to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
These essential items not only help keep children protected, warm, and dry, they can also have a significant impact on a child’s mental and emotional well-being.
Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have supported over 1 million children and adults in urgent need nationwide.
At Subaru, we believe what we leave behind is a reflection of who we are. That’s why Subaru and our retailers partner with the Arbor Day Foundation (TM) to provide and distribute 100,000 regionally appropriate trees across the country. We’re proud to establish the largest corporate tree distribution ever. Through this and other Subaru Loves the Earth initiatives, Subaru and our retailers have helped distribute and plant over 1.1 million trees.
Subaru believes we should all have a chance to lead a healthy life. That’s why for over 10 years, Subaru and its retailers like us have partnered with Blood Cancer United® and our local hospital to give warm blankets and encouraging messages of hope, written by our employees and customers, to support our community members living with cancer. Through our combined efforts during this partnership, we have supported over 550,000 cancer patients nationwide. Together, we are proud to be Blood Cancer United’s largest automotive donor.
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers have supported more than 950,000 students nationwide and are proud to be their largest corporate supporter.
Subaru believes all pets deserve a loving home. That's why retailers like us partner with our local animal welfare organization every October to provide direct financial assistance through a grant distributed by the ASPCA® and host pet events to help animals find loving homes. Through our partnership with local and national organizations, Subaru has donated over $70 million, supporting the rescue, adoption, and health of over 700,000 animals. We're proud to be the largest corporate donor to the ASPCA.
Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,700 local charities where Subaru owners live and work.
Now, after 17 years, Subaru and our retailers have donated nearly $320 million to charity all to give back and to make the world a better place.
Being an active partner throughout our community is most important to us here at CMA's Subaru of Winchester. We are dedicated to supporting our partner school, Orchard View Elementary, through the Subaru Loves Learning event. This does not stop there; our support continues throughout the year. In years past, we have provided flexible seating, math manipulatives, an outdoor classroom, science manipulatives, coats, shoes, socks, teacher appreciation luncheons, and have kept their pantry filled with food items. During the Subaru Loves Pets event, we will host a pet adoption, sponsor, and pay for all adoptions on the day of the event. We also raise money throughout the year to support their pantry and ensure that the pets at the SPCA have everything they need. The SPCA is also our hometown charity for the Subaru Share the Love Event. At Christmas, we collect bikes for Toys for Tots, and we are proud to support other charities such as The Salvation Army, CCAP, UVA Pediatric Cancer, and the Boys and Girls Club. In our efforts to protect the environment, we have created a Green Action Team to ensure we are doing everything we can to safeguard our planet on store level.
SPCA of Winchester, Frederick and Clarke Counties
Toys For Tots
Orchard View Elementary School
Retail Facility Re-cycling
Valley Health
Subaru and CMA’s Subaru of Winchester believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.
At CCAP Winchester Area Assistance Network, we are incredibly grateful for community partners like CMA's Subaru of Winchester and the support provided through the Subaru Share the Love Event. Their generous donation of $12,740 on April 13, 2026, will help us continue serving individuals and families throughout our community who rely on CCAP during difficult times. The needs within our community continue to grow, and this support comes at an important time. During the first quarter of 2026 alone, CCAP served 1,309 households through our food pantry and 650 households through our clothing house. We distributed 57,727 clothing items to local families and provided financial assistance to 294 households. In addition, our dedicated volunteers contributed 2,958 hours of service helping care for our neighbors. Funds received through Subaru Share the Love will directly support our mission by helping provide food, clothing, financial assistance, and hope to families facing hardship right here in our community. Partnerships like this remind us what can happen when businesses and nonprofits come together to care for others. We sincerely thank CMA's Subaru of Winchester and everyone who participated in the Subaru Share the Love Event for helping us continue making a meaningful difference in the lives of so many local families.
At CMA's Subaru of Winchester, living the Subaru Love Promise means more than just serving our customers — it means serving our community. This quarter, our team once again came together to care for the highway we proudly adopted, showing what it truly means to make a difference close to home. With Beth Ryan leading the way, alongside Tim, Brittany, Camryn, and Kyle, the team dedicated their time and effort to helping keep our community beautiful. Their commitment and teamwork are a reflection of the heart behind everything we do at CMA's Subaru of Winchester. Moments like these remind us that even small acts of service can create a lasting impact. We are proud of our team for stepping up, working together, and continuing to show our community that we care. This is what being part of the Subaru Love Promise is all about — making a positive difference wherever we can.
CMA's Subaru of Winchester joined more than 620+ retailers across the country in partnering with Operation Warm through the 2026 Subaru Loves to Help initiative. They provided comfort and confidence to children in need through the gift of brand-new shoes/socks. CMA's Subaru of Winchester served children at Orchard View Elementary School, who were so thankful for the gift. Thank you CMA's Subaru of Winchester for supporting your community!
At CMA's Subaru of Winchester, supporting education and investing in local students is part of living the Subaru Love Promise every day. This year, our Geared Up for Learning event looked a little different, and that made it more meaningful and fun than ever. This year, the community was invited to be part of the experience by voting for a teacher to receive support for their classroom. Through that community involvement, Mrs. Dawe from Orchard View Elementary was selected, and her wish list was simple but impactful—flexible seating, books, timers, plastic covers, and classroom trays designed to help create an even better learning environment for her students. With the support of our incredible partners and community, CMA's Subaru of Winchester was proud to fulfill her classroom wish list and provide resources that will make a difference throughout the school year. To make the day even more special, the team surprised Mrs. Dawe's class with a Chick-fil-A lunch, turning the delivery into a celebration the students will remember. What made this event so meaningful was the way it brought the community together to support a local teacher and her students. From the excitement of the community vote to seeing the smiles when the classroom supplies and lunch were delivered, Geared Up for Learning was a true reflection of what it means to care for our neighbors. Events like this show how small acts of kindness can create a lasting impact. CMA's Subaru of Winchester was honored to support Mrs. Dawe and the students at Orchard View Elementary and looks forward to continuing to grow Geared Up for Learning for years to come.
At CMA's Subaru of Winchester, caring for our community means caring for the world we all share. During this year's Subaru Loves the Earth event, the team proudly gave away 100 trees to customers—creating an opportunity for something meaningful to grow long after the event ended. Each tree planted represents a lasting gift back to the environment and a way to make a positive impact on our community for generations to come. Now in its second straight year, this event has become one of the team's favorite ways to bring the Subaru Love Promise to life. From the excitement of associates coming together to create a fun and engaging display, to the joy of gifting trees to customers, the event brought energy, purpose, and plenty of smiles throughout the store. The team had so much fun making the experience special, and customers loved being part of something that gives back in such a meaningful and lasting way. What made this event so impactful is knowing these trees will continue giving back over and over again—providing cleaner air, greener spaces, and a healthier future for our community. It was more than a giveaway; it was a celebration of environmental stewardship, community connection, and doing our part to make a difference. As CMA's Subaru of Winchester celebrates another successful year of Subaru Loves the Earth, the team is excited for what the future holds and looks forward to growing this environmental effort even further in the years ahead. Events like this remind us that small actions can grow into something extraordinary, and we are honored to continue making an impact together.
CMA's Subaru of Winchester recently partnered with Giving Words to create a truly life-changing Love Promise moment. Through this partnership, we had the incredible opportunity to fulfill a mother's need for reliable transportation by gifting her a vehicle. What started as a simple need became something so much more—an opportunity to provide stability, independence, and peace of mind for her and her family. This moment is a true reflection of what happens when organizations like CMA's Subaru of Winchester and Giving Words come together with a shared purpose: to make a real difference in people's lives. Access to dependable transportation can open doors to employment, education, and a better future—and we were honored to be a part of that journey. At CMA's Subaru of Winchester, this is what the Subaru Love Promise is all about—showing up for our community, creating meaningful change, and helping others move forward with confidence and hope.
CMA's Subaru of Winchester team, alongside Subaru of America and the Shawnee Ruritan Club, recently came together for a meaningful Love Promise moment focused on caring for our community. Together, we prepared 160 bagged lunches for those in need, which were placed in local community refrigerators throughout the Winchester area. These refrigerators provide access to free meals for anyone who may be facing food insecurity, ensuring that support is available when it's needed most. This joint effort reflects our shared commitment to showing love and compassion in action. By working together, we were able to make a positive impact and help bring comfort and nourishment to members of our community. At CMA's Subaru of Winchester, we are proud to stand alongside our partners in making a difference—one meal, one act of kindness, and one Love Promise at a time.
CMA's Subaru of Winchester was proud to partner with Subaru of America, Operation Warm, the Salvation Army, and Orchard View Elementary to support families in our community. Together, we donated 504 pairs of brand-new shoes and socks to students within the Frederick County School System. This initiative was about more than just providing shoes—it was about helping children start their day with confidence and comfort, while easing a small but meaningful burden for their parents. By ensuring these students have something as essential as proper footwear, we are helping create a more positive, less stressful daily experience both in and out of the classroom. This is what the Subaru Love Promise is all about—coming together as a community to care for one another and make a real difference in the lives of those around us. We are honored to be part of a mission that puts love into action and supports the well-being of the families we serve every day.
For the third year in a row, CMA's Subaru of Winchester has proudly supported Home Health of the Panhandle, helping raise funds to strengthen the health and well-being of our community. Home Health provides critical care and support to individuals who need assistance at home — from skilled nursing and physical therapy to medical equipment and caregiver support. Their mission is to help patients recover safely, maintain independence, and live with dignity, right in the comfort of their own homes. Through our partnership, our team has contributed not just financial support, but hope and reassurance to local families who rely on these essential services. By helping raise money for Home Health, we are making a tangible difference — supporting care for seniors, those recovering from illness, and anyone in our community who needs a helping hand. This ongoing commitment reflects Subaru's Love Promise and our dedication to being an active, caring part of the community. Together, we are helping neighbors stay healthy, safe, and supported — proving that when we come together, small actions create big impact. 💙
At CMA's Subaru of Winchester, our Love Promise comes to life through the hearts of our people. This holiday season, our staff came together with one shared mission: to make sure local families experienced the joy and magic of Christmas. Through the generosity and compassion of our team, we were able to provide Christmas for four families and ten children who otherwise may not have had one. What made this effort so special wasn't just what was given — it was how it was given. Every gift was chosen with care, thought, and love. From warm snow boots, blankets, and clothing to the excitement of robots, LOL dolls, Beyblades, and Pokémon, each item represented more than a present. It represented comfort, joy, and the reminder that someone cares. Our team worked together behind the scenes — shopping, wrapping, organizing, and coordinating — all to create a Christmas morning filled with smiles, laughter, and hope. These families weren't looking for charity; they simply needed a moment of relief and a reason to believe in the kindness of others. Seeing our staff unite to lift up these families was a powerful reminder of what the Subaru Love Promise is truly about: community, compassion, and showing up when it matters most. Because of our team's generosity, four families experienced a Christmas filled with warmth and magic — and ten children woke up knowing they were seen, valued, and loved. This is the heart of CMA's Subaru of Winchester. This is our Love Promise in action. 💙
At CMA's Subaru of Winchester, our Love Promise is rooted in compassion, connection, and community. Each year in November, we sit down with the guidance counselors and principal at Orchard View Elementary with one shared goal: to understand where help is truly needed and how we can make the greatest impact. This year, those conversations once again revealed families who are doing everything they can — families who have not given up, but who have encountered circumstances beyond their control. Together with the school staff, we created a thoughtful plan to support six local families during the holiday season, providing a total of $10,000 in assistance to help ease the burdens they were carrying. One of the families we were honored to support was led by a single mother who is co-parenting with her former husband, who recently suffered a stroke and is no longer able to work. What was once a shared responsibility suddenly became hers alone. Without reliable transportation and facing mounting expenses, she has taken on three jobs to keep her family moving forward. Despite exhaustion and uncertainty, her determination to provide for her children never wavered. Another family included a mother who lost her husband to cancer. Now raising two children on her own, she too works three jobs to make ends meet. When unexpected medical expenses arose for her children — including the need for wisdom teeth removal — the financial strain felt overwhelming. Being able to step in and help cover those costs provided her not just relief, but the reassurance that she was not facing these challenges alone. We also met a mother who had fallen one month behind on her mortgage, a situation that can quickly spiral into fear and instability. With assistance, she was able to bring her mortgage current and even cover a significant portion of the following month, giving her the breathing room she needed to regain her footing. Another family was several months behind on essential utility bills. For them, each notice brought growing anxiety and uncertainty. Through our support, those accounts were brought up to date, restoring not just services, but peace of mind. Each story was different, yet all were connected by resilience, courage, and an unwavering commitment to family. These parents were not asking for handouts — they were asking for hope, understanding, and a chance to catch their breath. At CMA's Subaru of Winchester, we believe our Love Promise is about more than giving — it's about standing beside our neighbors when life feels heavy. It's about listening first, responding with care, and showing families that their community sees them and believes in them. This holiday season, we were humbled to play a small part in helping these families move forward. Their strength inspires us, and their stories remind us why giving back isn't just something we do — it's who we are. 💙
For the fifth year in a row, CMA's Subaru of Winchester proudly partnered with Toys for Tots, turning compassion into action and love into something tangible for our community. This year, CMA's Subaru of Winchester worked together alongside our dedicated associates, loyal customers, community members, and valued vendor partners with one shared purpose: to make Christmas magical for children who might otherwise go without. Through this collective effort, we were able to donate 330 bicycles and more than $2,500 worth of toys, each one representing hope, joy, and brighter moments for local families. What made this year especially meaningful was watching our associates come together to assemble many of the bikes themselves. The laughter, teamwork, and excitement filling the room was nothing short of magic and a true reflection of the heart behind our team. Knowing that CMA's Subaru of Winchester is the largest contributor of bicycles in our community fills us with immense pride. More importantly, it reinforces why we do what we do. At CMA's Subaru of Winchester, we don't just serve our customers — we serve our community, because that is what the Subaru Love Promise is all about. This holiday season, we didn't just deliver bikes and toys — we delivered smiles, memories, and the most magical Christmas of all. 🎄🚲💙
Each year, CMA’s Subaru of Winchester is honored to support UVA Health Children’s through our annual Fuel the Fight campaign. For the past four years, our team and community have come together every September to raise funds for pediatric oncology patients and their families, helping ease the financial burden of transportation to and from the hospital during treatment. This year was no different. Thanks to the generosity and dedication of our employees, customers, and partners, we were able to donate more than $1,400 to UVA Health Children’s Hospital. We are grateful for the opportunity to support these families during some of their hardest moments and to help ensure they can focus on what truly matters—the health and well-being of their child. At CMA’s Subaru of Winchester, we believe in giving back to the community we serve, and our ongoing partnership with UVA Health Children’s is a meaningful reflection of the Subaru Love Promise in action. We are proud to play a small part in supporting the compassionate, world-class care that UVA Health Children’s provides to families across Virginia and beyond. Thank you to everyone who contributed and helped make this year’s Fuel the Fight campaign another success. Together, we are helping fuel hope, support, and brighter days for the patients and families who need it most.
At CMA’s Subaru of Winchester, caring for our community goes far beyond the walls of the dealership — it extends to the place we all call home. Today, our team came together for a Day of Caring dedicated to protecting our environment and honoring the Subaru Love Promise. Partnering with the Adopt-A-Highway program, we took to the roadside with gloves, bags, and a shared commitment to keep our beautiful area clean. Nine dedicated teammates worked together to clean over two miles of roadway, completing more than nine combined hours of community service. Every piece of trash picked up was a reminder that small actions create big impacts when we stand together. This effort wasn’t just about cleaning up — it was about showing love for our community, our environment, and the generations who will enjoy this area after us. At CMA’s Subaru of Winchester, we are proud to live out the Subaru Love Promise with every mile, every moment, and every act of care.
Every year, the team at CMA’s Subaru of Winchester looks forward to hosting their annual pet adoption event, a special partnership with the Winchester Area SPCA. Together, they are committed to finding 20 furry friends their forever homes, each pairing capturing the true spirit of community and care that defines CMA Subaru’s Love Promise. Among the stories that warmed hearts was a little girl who not only found her perfect cat but also discovered a new puppy to join her family — a double blessing that brought joy and excitement into her home. Other special connections were made as well. A couple welcomed a new pup who, in a twist of fate, seemed to choose them as much as they chose him — a perfect match, especially since the pup now joins the husband on his hunting trips, forming a bond built on adventure and companionship. Another little girl found a kitten that now sleeps beside her every night, offering comfort, friendship, and a sense of security. These moments remind us that CMA’s Subaru of Winchester, in partnership with the Winchester Area SPCA, is more than a dealership — it’s a place where community, love, and connection thrive, proving that sometimes the smallest companions can bring the biggest joy
Seventeen years ago, a small firewood program began with just 20 loads delivered to families in need. By 2025, it had grown to 135 loads for 41 families, providing three free half-cord loads to each family, with the option to purchase up to two additional loads at $40 per load. At the end of the season, Westminster Canterbury Wood Chuck Club and Frederick County Rotary donate the proceeds back to CCAP, ensuring the program continues as a “pay it forward” initiative. The firewood is delivered to a central area where it is split and prepared for distribution, giving families a safe and reliable way to stay warm during the cold months. Families Who Received More Than Wood An elderly woman living alone relies entirely on this firewood to heat her small, beat-up trailer. It’s her lifeline, providing warmth and comfort during the harshest months. A family of four had a makeshift wall cut for their wood stove — an unsafe solution for warmth. The program ensures they can heat their home safely, protecting both parents and children. An elderly woman would otherwise have struggled to find wood safely to fuel her stove. This program gives her independence, health, and the warmth she deserves. An elderly woman sleeping in her car had no way to heat her home. When her firewood was delivered, tears of relief streamed down her face — she could finally sleep in her own bed. CMA’s Subaru of Winchester to the Rescue This year, the program faced a crisis: the donated wood was just hours away from being sent elsewhere. CCAP called CMA’s Subaru of Winchester for help, and within less than three hours, the team was assembled, and the operation was underway. Four team members donated over eight hours each of their time. One team member contributed the use of his vehicle and trailer, and CMA’s Subaru of Winchester supplied a truck to move all the wood. Together, they ensured every load reached the central splitting area in time — a heroic effort that made it possible for families to stay warm and safe. This effort not only brought warmth to those in need but inspired one of our team members to dedicate more time with his wife, showing how acts of giving ripple beyond the immediate impact. This is more than delivering firewood — it’s a true Love Promise in action. CMA’s Subaru of Winchester stepped up when it mattered most, showing our community that no one should face the cold alone.
Imagine not being able to provide a thanksgiving dinner for your family. The disappointment of not being able to participate in an American Tradition. Well Thanks to CMA Subaru 12 families will be provided this dinner including a turkey. CMA Subaru provided to CCAP of Winchester 12 complete meals totaling 372 pounds of food. Thank you for CMA Subaru for giving 12 families a great and needed experience!
Since 2015, CMA’s Subaru of Winchester has proudly partnered with Orchard View Elementary School to help students and teachers thrive. Every year, this partnership becomes one of our most meaningful and joyful traditions — a celebration of learning, community, and love. This year’s Subaru Loves Learning initiative was the result of a year-long collaboration between CMA’s Subaru of Winchester and Orchard View Elementary, and it was one of our most impactful yet. Together, we donated over $25,000 in funds and essential classroom items to help ensure a successful year for both students and teachers. Through our partnership with AdoptAClassroom.org, every teacher at Orchard View Elementary received over $400 to spend on classroom supplies, along with a Subaru Loves Learning supply kit — helping educators create inspiring, well-equipped learning environments. In addition to classroom support, CMA’s Subaru of Winchester was honored to help with two special projects that were high on the school’s wish list: ✨ A New Sensory Gym – Designed to provide a calming, engaging space for students who benefit from sensory support, the new sensory gym includes items like tents, a compression canoe, and other interactive tools that promote focus, regulation, and joy. The students are already loving every minute in this new space! ✨ A Revitalized Teacher Planning Area – Teachers now have a refreshed, comfortable space to collaborate, plan, and recharge. The area was transformed with new couches, chairs, tables, and personal lockers — replacing mismatched furniture and creating a welcoming environment where teachers can truly feel appreciated. At CMA’s Subaru of Winchester, we believe learning is at the heart of a thriving community. Through the Subaru Loves Learning initiative, we’re proud to continue driving love and support for the incredible educators and students who shape our future — right here in our own backyard. 💙 #SubaruLovesLearning #SubaruLovePromise #ProudToBeCMA #MoreThanCars #MovingLivesForward
This week, CMA’s Subaru of Winchester proudly partnered with Giving Words VA to surprise a local mom in need with something truly life-changing — a car of her own. ❤️ For many of us, a vehicle represents convenience. But for this mom, it represents freedom, independence, and new beginnings. No longer will she have to depend on rides to and from work. Now, she can focus on building a brighter future for herself and her children. When asked what this gift means to her, she said: “I will be able to take my kids trick-or-treating this Halloween.” 🧡👻 Moments like this embody the spirit of the Subaru Love Promise — caring for our community, lifting one another up, and helping families move forward. Thank you to everyone who makes partnerships like this possible. Together, we’re driving love, hope, and change — one car, one family, one story at a time. 🚙💫
A Heartfelt Thank You to CMA Subaru of Winchester At the Winchester Area SPCA, we believe every pet deserves a second chance at love — and thanks to CMA Subaru of Winchester, 30 of our shelter pets are about to get theirs. Through Subaru’s Subaru Loves Pets® initiative, CMA Subaru of Winchester has awarded the WASPCA $4,000 to help prepare 30 pets for adoption at our upcoming Subaru Loves Pets Adoption Event on October 18, 2025. This generous gift means that every pet featured at the event will be fully ready to start their new life — spayed or neutered, vaccinated, microchipped, and protected from fleas and ticks before meeting their future families. Your support takes away every barrier to adoption and ensures that these pets have the very best chance at finding loving homes. CMA Subaru of Winchester is more than just a car dealership — they are a partner in building a more compassionate community. Their kindness and commitment to pets in need will change lives, not just for the animals, but for the families who will welcome them home. From all of us at the Winchester Area SPCA — and from the 30 wagging tails and purring friends who will soon meet their new families — thank you for making this possible.
“CMA’s Subaru of Winchester and Giving Words have truly been such a blessing for me and my two small children by gifting us a car. I signed up because I felt like I was losing everything. Just one month postpartum, I had to turn in my car because I could no longer make the payments while being temporarily out of work—and at the same time, I was facing the challenge of finding a new place to live after my apartment was condemned. I was so down and depressed—I felt like I was losing everything. It was such a hard time for me, and I was losing hope and faith, but I still trusted God and reminded myself that He is Jehovah Jireh, my provider. I waited patiently, and in just a few months, I was told that CMA’s Subaru of Winchester had chosen to gift me a vehicle, partnering with Giving Words to help find the right family in need. Now, I am so thankful to be blessed with another car that allows me to get my kids where they need to go, be independent again, and start putting my life back together. My daughter absolutely loves the car, and she’s so happy that we can finally go out on our own again. I truly cried tears of joy and relief when I received it. I’m beyond thankful to CMA’s Subaru of Winchester for donating this vehicle and to Giving Words for working alongside them to make such a difference for me and my children.”
At CMA’s Subaru of Winchester, we believe small acts can make a big difference — and sometimes, that difference starts with something as simple as an aluminum can. All year long, our team collects aluminum cans throughout the dealership. These cans are picked up by Catherine Walker, who processes and recycles them, turning what many see as trash into opportunity. The funds raised go directly toward providing transportation, lunches, and life vests for children participating in the Kid Float Program, hosted by the Float Fishermen of Virginia and the James River and Southwood Boys & Girls Club. Over the past five years, more than 5,000 pounds of cans have been collected, helping to sponsor over 100 kids! Each summer, these children — many of whom might not otherwise have the chance — get to paddle down Virginia’s largest river. The Kid Float takes them from Warren to Hatton on the beautiful James River in Scottsville, VA, a calm, beginner-friendly stretch perfect for fun, laughter, and learning to love the great outdoors. For us at CMA’s Subaru of Winchester, recycling isn’t just about protecting the planet — it’s about investing in our community and helping kids experience something unforgettable. It’s one more way we live out the Subaru Love Promise — caring for our Earth, our neighbors, and the next generation of adventurers.
At CMA's Subaru of Winchester, our Love Promise means doing everything we can to support the community we call home. One of the ways we live out that promise is through our ongoing partnership with Orchard View Elementary — a school close to our hearts and just down the road. This September marks the fourth year of a program that began with a simple, powerful realization. As we were preparing for the Subaru Loves Learning event four years ago, we had a conversation with then-principal Rachael Rinker. During that discussion, she shared a need that struck us deeply: over 75 children at Orchard View head home on Fridays without knowing if there will be enough food for the weekend. It was a need too important to ignore — and one we knew we could help meet. We committed then and there to doing something. Not just a one-time gift, but a long-term effort to stock the school pantry and support these students in a meaningful way. Our team came together to figure out how to fund it sustainably. The answer was right in front of us: scrap metal. As a dealership and service center, we generate a steady stream of recyclable materials like mufflers, rotors, and other metal parts. Instead of letting it go to waste, we started collecting, recycling, and turning that scrap into something far more valuable — food security for children in our community. What began as a conversation has now become a yearly tradition, rooted in love and fueled by the hard work and heart of our entire Subaru of Winchester family. This is more than just a pantry. It's a promise. A promise that we see you. That you matter. And that as long as we’re here, no child at Orchard View Elementary will have to go hungry if we can help it. Because at CMA's Subaru of Winchester, Love means more than words — it’s something we live every day. #SubaruLovePromise #SubaruLovesToHelp #SubaruOfWinchester #FeedingHope #OrchardViewElementary
At CCAP (Congregational-Community Action Project), we see the heart of our community every day — and few partners show that heart more clearly than CMA's Subaru of Winchester. In just the last three months, their incredible team has stepped up not once, but twice, to help meet the needs of local families through generous clothing drives. This most recent drive brought in almost another 600 pounds of clothing — a true blessing for the individuals and families who rely on our services during difficult times. What stands out most to us is the spirit behind the donation. After their first successful drive, the CMA's Subaru of Winchester team didn’t stop to celebrate — they said, “Let’s do it again.” And they did, with even more energy and compassion. This is more than just generosity — it’s consistency, commitment, and a genuine desire to serve. Their staff saw a need and took action, not because they had to, but because they care. That kind of partnership means the world to us and the people we serve. At CCAP, we’re honored to partner with CMA's Subaru of Winchester — a team that doesn’t just talk about love, but lives it through action. Their ongoing support is a shining example of the Subaru Love Promise in motion. From all of us at CCAP: thank you for believing in the power of community and showing what’s possible when people come together for good. #SubaruLovePromise #SubaruLovesToHelp #SubaruOfWinchester #CCAPSupport #CommunityPartners #Almost600Lbs #ThankYou
The staff of CMA’s Subaru of Winchester spent a heartwarming afternoon alongside the educators of Orchard View Elementary, coming together to create a brand-new teacher planning workspace. Together, they spent hours assembling tables, arranging cozy couches, and designing a space where teachers can collaborate, plan, and dream big for their students. Every moment was filled with laughter, teamwork, and the shared excitement of bringing this vision to life. This is what Subaru Loves Learning is all about: connecting with our community, supporting our teachers, and making a meaningful difference in the lives of students and educators alike.
When a community comes together, the impact can be powerful. CMA’s Subaru of Winchester, along with the Winchester Volunteers in Policing and the Shawnee Ruritan Club, partnered with Orchard View Elementary School to provide a special service for families. During the event, parents were offered the opportunity to have fingerprinting completed for their children, giving them an important safety record to keep on file. This thoughtful step provides families with peace of mind and helps ensure an added level of protection for the children in our community. Partnerships like these highlight the importance of working hand-in-hand to support families, build trust, and create a stronger community. CMA’s Subaru of Winchester is honored to play a part in making a meaningful difference for children and families right here at home.
At CMA’s Subaru of Winchester, we believe every child deserves to start the school year prepared and confident. That’s why, together with the Shawnee Ruritan Club, we worked to fill backpacks with all the essential supplies children need to begin their year on the right foot. This year, the backpacks were donated to Orchard View Elementary, making sure that every grade from Kindergarten through 5th was covered. We even provided an extra backpack filled with additional supplies so that any child in need would have what they required throughout the school year. From pencils and notebooks to folders and crayons, each backpack was carefully packed to ensure that no student would feel left behind on the first day of school. For many families, these supplies can make all the difference—helping children focus on learning, creativity, and growth, instead of worrying about what they don’t have. This project is more than just providing school supplies; it’s about giving kids the tools, encouragement, and support they need to succeed. At CMA’s Subaru of Winchester, we’re proud to live out the Subaru Love Promise by helping our community’s children step into the classroom ready to learn, dream, and thrive.
At CCAP, we see every day how small acts of kindness can make a big difference in the lives of families and individuals in need. Recently, CMA’s Subaru of Winchester went above and beyond by donating over 600 pounds of clothing—from little ones to adult men and women, casual wear to dress clothes—truly something for everyone. This generous donation has helped us provide essential items to families who rely on our programs, giving them not just clothing, but a sense of care, dignity, and hope. Every item they donated makes a tangible difference in someone’s life. We are so grateful to CMA’s Subaru of Winchester for their continued support and for working alongside us to strengthen our community. Their generosity is a true example of the Subaru Love Promise in action—making meaningful impacts, one family at a time.
CCAP of Winchester is a homeless prevention program that has a food pantry, a clothing ministry, and offers financial assistance to families in the Winchester/Frederick County Area of Virginia. Last year we served 11,000 people with 62,000 visits and gave away $230,000 worth of financial assistance. In order to support this program, CCAP holds an annual bike ride fundraiser. CMA Subaru saved the day and the bike event by providing 700 gallons of water for the 185 cyclists registered. This will go a long way to making this a successful and needed event for CCAP. Thank You CMA Subaru!
CMA's Subaru of Winchester partnered with The Leukemia & Lymphoma Society and Valley Health Cancer Center to deliver blankets and messages of hope to cancer patients on June 26th.
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Winchester, this is a harsh reality. Helping others strengthens communities, which is why CMA's Subaru of Winchester is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like CMA's Subaru of Winchester have helped nearly 900,000 children and adults in urgent need. On 01/13/2025, CMA's Subaru of Winchester donated 150 coats & 150 shoes/socks to The Salvation Army of Winchester. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
We are incredibly grateful for the unwavering support of our local Subaru dealership CMA Subaru of Winchester. Their commitment to our mission has been consistent year after year, and their generosity truly makes a difference. CMA Subaru of Winchester has not only sponsored both of our annual fundraisers but also shows up in person most recently at our Generous Hearts Gala. As a nonprofit dedicated to providing skilled home health care to patients who would otherwise remain hospitalized, our mission depends on community partners like Subaru. This year’s fundraiser directly supported our charity care program, helping patients without insurance receive the care they need at home. Subaru's partnership embodies the spirit of giving and community, and we are honored to have them by our side.
Winchester, VA – In a true testament to the power of community collaboration, Orchard View Elementary School (OVES) and CMA's Subaru of Winchester have forged an exceptional partnership, redefining what it means for local businesses to invest in education and community well-being. Under the inspiring leadership of Mandy Housley, CMA's General Manager, this year has seen a remarkable deepening of their shared commitment, creating impactful and authentic learning experiences for OVES students, fondly known as the Cardinals. The cornerstone of this year's collaboration has been the co-launch of a vibrant Recycling Club at OVES. This innovative initiative has empowered students to actively engage with environmental responsibility, collaborating directly with Subaru to understand and implement real-world solutions for community impact around recycling and environmental respect. Furthermore, the partnership extends into the realm of STEM, with CMA's Subaru collaborating closely with Orchard View's Science Innovation Committee. Through this unique interaction, students gain invaluable insights into how Subaru innovates and solves problems, bridging classroom learning with practical application and fostering a deeper understanding of real-world careers. CMA's Subaru's generosity extends far beyond these groundbreaking educational initiatives. Their unwavering support has touched nearly every facet of the Orchard View community, demonstrating a profound dedication to the students and staff. This includes: Holiday Support: Significant donations of funds to support families during the holidays, ensuring cheer and essential resources for those in need. Essential Supplies: Bolstering the school's food pantry and providing much-needed jackets, clothes, and shoes to students. Teacher Empowerment: Supporting all OVES teachers through the "Adopt A Classroom" program and providing each educator with a comprehensive supply tool kit, recognizing their tireless dedication. Community Engagement: Sponsoring Nest Fest, a successful benefit concert that raised vital funds for the neediest students at Orchard View. This comprehensive partnership is not just about financial contributions; it's about building lasting relationships and providing invaluable opportunities. Three different Principals over the years have been the recipients of CMA’s generosity and have been charged with being the caretaker of the relationship. Crystal Nikola, Rachel Rinker, current principal Mike Dardaris and Assistant Principal Alan Cline have all expressed heartfelt appreciation for the generosity, kindness, and selflessness of CMA's Subaru, Mr. Burke O'Malley, Mr. Bobby Williams, and Ms. Mandy Housley have been truly remarkable, making the school "feel special." Looking ahead, Orchard View and CMA's Subaru are already co-developing exciting collaborations aimed at providing students with real-world, authentic content application opportunities. These initiatives promise to further increase student engagement and enhance career awareness for the Cardinals, preparing them for a brighter future. The partnership between Orchard View Elementary and CMA's Subaru of Winchester stands as a shining example of how deep community ties can transform educational experiences and foster a generation of kind, character-driven, and well-prepared individuals. Together, they are not just educating students; they are building a stronger, more vibrant community.
CCAP is a Homeless Prevention program that has a food pantry, a clothing ministry, and offers financial assistance to low-income residents of Winchester VA and Frederick County VA who are going through a crisis. CMA Subaru has partnered with us for the past several years to hold food and clothing drives. This year, they outdid themselves! CCAP gets free food through the USDA program. USDA was cut by $500,000,000. This is affecting CCAP in that we are seeing less free food available and less diversity of food product. The Northern Shenandoah Valley has the second largest amount of food insecurity in Virginia. CCAP is seeing more families coming in to access the food pantry this year than last year. CMA Subaru donated 2230 pounds of food which is the equivalent of a $4460.00. This will feed 78 families. Thank you to the staff, customers, and vendors for this incredibly generous donation.
Since 2018, CMA’s Subaru of Winchester has proudly partnered with the Winchester Area SPCA as its Hometown Charity for the Share the Love Event. But to CMA’s Subaru of Winchester, it’s more than a partnership—it’s a promise. A promise to care, to protect, and to give back to the furry friends who bring so much joy to our lives. Thanks to the continued support through the Share the Love Event, CMA’s Subaru of Winchester has donated more than $166,700 to the Winchester Area SPCA—including $28,440 in 2025 alone. Each dollar represents hope. Hope for second chances. Hope for soft beds and warm meals. Hope for wagging tails, quiet purrs, and the moment an animal finds their forever home. CMA’s Subaru of Winchester is more than just a car company. More than just a dealership. CMA’s Subaru of Winchester is a family that believes every paw print matters. And in a world that can feel overwhelming, CMA’s Subaru of Winchester chooses to lead with love—especially for those who can’t ask for help but need it the most. This no-kill shelter does extraordinary work, ensuring every animal has a chance at life, love, and belonging. CMA’s Subaru of Winchester has truly enjoyed these past years of partnership and looks forward to continuing this shared mission of care and compassion. Because at CMA’s Subaru of Winchester, Love isn’t just what we do. It’s who we are.
At CMA’s Subaru of Winchester, Earth Day isn’t just a day on the calendar—it’s a celebration of sustainability, learning, and community. This year, we were honored to spend it with the inspiring students of Orchard View Elementary School and their newly formed Go Green Club. Over the past few months, these young environmental champions have been learning, leading, and living out what it means to care for our planet. On Earth Day, they proudly shared what they’ve discovered—from recycling tips and energy conservation to planting trees and protecting local wildlife. To celebrate their passion and commitment, we brought the all-electric 2025 Subaru Solterra to the school. The students were thrilled to get an up-close look at Subaru’s fully electric SUV and had plenty of thoughtful, curious questions about how it works and how it helps reduce our environmental footprint. Our team left the visit inspired by their knowledge and reminded that real change starts young. This partnership with Orchard View has been growing for over a decade, and watching the next generation take action for the earth shows us that the future is in good hands. Because at Subaru, and especially here at CMA’s Subaru of Winchester, Love means leaving the world a better place.
At CMA’s Subaru of Winchester, Teacher Appreciation Week is more than a moment—it’s a tradition of gratitude. For over ten years, we’ve proudly partnered with Orchard View Elementary School, a place where compassion, curiosity, and community come to life every day through the hearts of dedicated educators. This year, to honor the incredible staff who give so much to their students, we delivered Chick-fil-A lunches for the entire school team. From the front office to the classrooms, from the cafeteria to the custodial staff—every member of their community received a warm meal and a reminder that their efforts do not go unnoticed. Our Subaru Love Promise is rooted in supporting the pillars of our local community, and Orchard View has always been a shining example of what it means to lead with love. For more than a decade, this partnership has grown stronger, and each visit reminds us of the true impact of consistent care. It wasn’t just about the food—it was about saying thank you for shaping the future, one child at a time.
At CMA’s Subaru of Winchester, we believe that even the smallest acts can grow into something truly meaningful. As part of the Subaru Loves the Earth initiative, we had the joy of gifting trees to our customers—inviting them to plant something beautiful that gives back to the planet we all share. Customers received a variety of native trees, including Sugar Gum, Red Maple, Redbud, River Birch, and Serviceberry—each selected for its beauty, resilience, and environmental benefits. Each tree represents more than just greenery. It’s a promise—to our community, our environment, and future generations. It’s our way of saying thank you, while also taking a step toward a cleaner, greener tomorrow. Because at CMA’s Subaru of Winchester, love means being rooted in care—for people, for the planet, and for the road ahead.
We are excited to share that CMA’s Subaru of Winchester is expanding their efforts by taking their GAT (Green Action Team) ideas and collaborating with Orchard View Elementary to create their very own club. A HUGE thank you from the Go Green Club here at OVES! Students finally got to open their gifts after a million snow days, and they are thrilled to begin their work. They’ve identified key interests, including food waste, green jobs, how plants help the earth, how animals are impacted by our actions, and the importance of reusing items instead of throwing them away. Students will begin exploring these topics and learning next week in small groups. We are SO excited! Thank you for your support in "driving" this group toward meaningful work (car pun too much?). Club Sponsors, Jill, Kristen, Rachel, Kaytie
For the fourth consecutive year, the Psychology Department at Shenandoah University has partnered with the Winchester Area SPCA and CMA’s Subaru of Winchester to help train dogs in need of adoption. Students in Dr. Rodney Bragdon's PSY 330: Behavior Modification course apply positive reinforcement techniques to train SPCA dogs, preparing them for their forever homes. Throughout the semester, students foster and work with four-five dogs, enhancing their chances of being adopted by using the behavioral principles they’re learning in class. This program has been highly successful, maintaining a 100% adoption rate each semester. To mark the end of each semester, the dogs participate in a special Dog Graduation and Adoption Ceremony at the University, celebrating their training and the beginning of their new lives. CMA’s Subaru of Winchester has supported this initiative for four years, covering all adoption fees at the end of each semester, which makes the adoption process as seamless as possible for the families adopting these dogs. Their ongoing generosity ensures that these dogs have the best chance at finding a loving home.
For the third consecutive year, CMA's Subaru of Winchester has generously supported Orchard View by donating food to help our school families in need. Each month, while school is in session, the team at CMA's Subaru of Winchester works together to provide a surplus of donations, ensuring that Orchard View families have access to food over the weekends when resources may be more limited. These donations are then organized by our dedicated staff helping to meet the basic needs of those in our school community. CMA's Subaru of Winchester ongoing commitment to giving back each month reflects their strong connection to the community they serve, and we are incredibly grateful for their support. Thank you, CMA Subaru of Winchester, for making a meaningful difference in the lives of Orchard View families!
At the Salvation Army, we believe that love is shown through action, and thanks to our incredible partnership with CMA Subaru of Winchester during the Subaru Loves to Help event, we were able to keep that promise. Together, we made a heartfelt commitment to the children in our community—providing them with brand-new shoes, socks, and coats that offer warmth, comfort, and dignity. Thanks to the generosity of CMA Subaru and the dedication of our volunteers, these essential items were delivered to children in need, ensuring that many kids could go to school with confidence and play outside without worrying about the cold. For families who are struggling during the colder months, these simple gifts are more than just clothing—they’re a lifeline. They allow children to feel seen, supported, and loved. Our promise doesn’t end with one event; it’s a bond that grows stronger as we continue to work together. Through this partnership, we are creating lasting change, ensuring that children and families in our community have the resources they need to thrive. We are deeply grateful to CMA Subaru of Winchester for helping us fulfill this promise and for their unwavering support in our mission to Do the Most Good. Together, we are building a community where love and compassion reign, and for that, we say thank you.
On behalf of UVA Health Children's, thank you to CMA's Subaru of Winchester for the generous gift to benefit our pediatric oncology patients and families through the Fuel the Fight campaign. We are truly grateful for your continues partnership, which allows us to provides these families with critical transportation support and ensures that they can focus on what matters most: their child's health and well-being. Every day, UVA Health Children's is dedicated to providing compassionate, comprehensive, and world-class care to patients and families across Virginia and beyond. We take pride in our continued recognition as the number one children's hospital in Virginia, and your investment strengthens the work that we do. Thank you again for CMA's Subaru of Winchester's dedication to UVA Health Children's, and for making a difference in the lives of the patients and families.
At CMA's Subaru of Winchester, we’re always ready to step up and support our communities, especially in times of crisis. This commitment is at the heart of the Subaru Love Promise®. When Hurricanes Helene and Milton devastated the Eastern region, Subaru retailers like us immediately sprang into action. Alongside other Subaru retailers, Subaru of America, and local organizations, we assessed the most urgent needs in the affected areas. It quickly became clear that local food banks were struggling to keep up with the surge in demand as they worked to support people hit hardest by the storms. In response, we teamed up with 67 Subaru retailers across the region to launch a $400,000 match campaign to aid the hurricane relief efforts of Feeding America®. CMA's Subaru of Winchester proudly contributed $2500 to this initiative. While the immediate impact of the storms fades from the headlines, many of our neighbors continue to face long-term challenges like food insecurity, water shortages, power outages, and limited access to essential services. Thanks to the collective generosity of Subaru retailers and the communities we serve, an additional $18,427 was raised. This brings the total impact to $418,427, or over 4,100,000 meals for those in need. "As one of the nation's largest disaster relief organizations, the Feeding America network of food banks and partner agencies is deeply rooted in communities across the country. Together, our partnership with trusted Subaru dealers has helped expedite emergency food assistance and supplies to people who need it most. We are immensely grateful," said Feeding America Chief Development Officer Casey Marsh.
CMA’s Subaru of Winchester truly embodies the spirit of the Subaru Love Promise, and on October 31, 2024, they opened their doors and their hearts for their annual Subaru Loves Pets adoption event. The dealership transformed into a welcoming haven for furry friends and animal lovers alike, creating a heartwarming atmosphere that celebrated the bond between humans and their pets. This year’s event was nothing short of extraordinary. Cats, dogs, and even an adorable bunny found themselves in the spotlight, each one hoping to meet their forever family. Thanks to the collaborative efforts of the Winchester Area SPCA, and the compassionate team at CMA’s Subaru of Winchester, 24 pets were successfully adopted into loving homes. Families and individuals who attended the event were greeted with wagging tails, gentle purrs, and the joy of knowing they were making a difference. One family shared their excitement about adopting a playful puppy, while another couple was overjoyed to welcome a sweet kitten into their home. The bunny, with its charming personality, quickly found a special place in a child’s heart. The success of the event is a testament to CMA’s Subaru of Winchester’s commitment to giving back to the community and supporting causes that matter. By hosting this event, they not only helped pets in need but also strengthened the connection between the retailer and the community it serves. CMA’s Subaru of Winchester’s Subaru Loves Pets adoption event was more than just a day of finding homes for animals; it was a celebration of love, compassion, and the unwavering belief that every pet deserves a chance at a happy life. Thanks to this incredible initiative, 24 pets now have a place to call home, proving once again that love knows no bounds.
Gabby's journey is a heartwarming story of hope and second chances. Originally from a rescue in southern Virginia, Gabby had spent many months in a shelter with her siblings, but despite her sweet nature, she had not attracted the attention of potential adopters. As part of the Winchester Area SPCA's TransFUR program, Gabby was brought to Winchester, where she was featured in the Subaru Loves Pets adoption event. This initiative, supported by CMA Subaru, helps at-risk pets from other shelters find new homes in Winchester, where there's a larger pool of adopters. Thanks to the Subaru Loves Pets event, Gabby was adopted just two days after arriving in Winchester—after months of waiting in the rescue. Her new family quickly fell in love with her, and she has become an integral part of their home. They even shared that Gabby has bonded with their six-year-old boxer, and the two are now best friends. Gabby's family describes her as "a character" and "our little angel," and they are all thrilled with how she has fit into their lives. This success story highlights the incredible impact of community partnerships like Subaru's and the life-changing difference programs like TransFUR can make for pets in need.
Winchester, VA - The spirit of kindness and community was on full display as Orchard View Elementary School (OVES) recently celebrated a heartwarming partnership with CMA’s Subaru of Winchester. This collaboration, part of OVES’ business partner initiative, is aimed at delivering authentic learning experiences and promoting career awareness and exploration. The November community assembly at Orchard View Elementary focused on the monthly theme of “Kindness.” In alignment with this theme, Mandy Housley, CMA’s General Manager, and her team from Subaru joined students and staff for an inspiring session dedicated to developing positive character traits and fostering a strong school community. CMA’s Subaru’s generosity exemplifies the theme of kindness, as they graciously donated teacher supply kits to every core teacher at OVES. But their support didn’t stop there. Through the platform Classroom.org, they extended their kindness by providing essential supplies to all teachers in the building. Moreover, acknowledging the goals of Orchard View’s School Improvement Plan, specifically the mission to enhance science engagement and improve Standards of Learning (SOL) test results, CMA’s Subaru made substantial contributions that will transform the learning experience. Some examples of the donated items include Robotic Arms, Light Table Manipulatives, LED Board Art Supplies, Straw Rocket Launchers, Bug Viewer Boxes, Light Tables, Classroom Gardening Kits, and Snap Circuit Kits, to name a few. These innovative tools and resources will not only support the school’s continuous improvement goals in science education but also ignite curiosity and a passion for learning among the students. Principal Mike Dardaris expressed his heartfelt gratitude, stating, “The contributions from CMA’s Subaru are overwhelming and will significantly enhance our science program. Their continued support showcases their commitment to education and community.” This partnership is a shining example of how businesses can make a substantial impact on local schools and the future generations they educate. By providing these valuable resources, CMA’s Subaru of Winchester is helping to pave the way for a brighter future, fostering both academic success and the development of strong, kind-hearted individuals. The entire Orchard View Elementary community extends its sincere thanks to CMA’s Subaru for their unwavering support and generosity. Together, we are building a strong foundation of kindness, character, and educational excellence.
For nearly a decade, Orchard View Elementary School and CMA Subaru of Winchester have cultivated a meaningful partnership that has significantly enriched the well-being and success of students and faculty. This collaboration exemplifies the power of community involvement in education, providing resources and support for initiatives beyond the school board’s budget. Last year, CMA Subaru of Winchester’s donations were guided by direct feedback from the school community. The dealership gifted flexible seating options to foster a dynamic and engaging learning environment and funded the creation of an outdoor classroom—a cherished space for both students and staff. Former Principal Rachel Rinker and Assistant Principal Alan Cline were instrumental in establishing and nurturing this valued partnership through their vision and dedication. This year, as showcased in the accompanying video, CMA Subaru of Winchester went above and beyond with their support. The dealership donated $500 in funds per teacher, classroom kits for every teacher, $5,000 worth of science manipulatives, and essential items such as coats, shoes, and socks for every student in need. The ongoing collaboration between Orchard View Elementary and CMA Subaru of Winchester underscores how community partnerships can profoundly impact student success. It also reflects the CMA's Subaru of Winchester steadfast commitment to supporting education and shaping a brighter future for all.
CMA’s Subaru of Winchester recently demonstrated its ongoing commitment to giving back to the community by making a significant contribution to the Congregational Community Action Project (CCAP). In support of local initiatives, the retailer donated a large collection of gently used clothing to help those in need as the colder months approach. This generous donation not only provides essential clothing for individuals and families but also supports CCAP's broader mission. Through fundraisers, the organization raises critical funds to support food, shelter, and other vital services for local families. CMA’s Subaru of Winchester’s support for CCAP is a powerful reminder of how businesses can make a meaningful difference in their communities, enhancing the well-being of those they serve.
This is my first year as coordinator for the Toys for Tots - Shenandoah Valley, VA campaign, and I am completely blown away by the outpouring of support we've received from CMA's Subaru of Winchester. Mandy (or "Bikewoman," as one of her colleagues aptly called her) and her incredible team went above and beyond, providing and assembling nearly 500 bikes for children in need this Christmas. Making Toys for Tots successful takes an entire community, and CMA's Subaru of Winchester definitely stepped up to make this year an extraordinary success! Words cannot fully express our immense gratitude to all of CMA's Subaru of Winchester's associates. But that’s not all—their technicians came in on their days off, worked late, and took pride in being part of this massive undertaking. Every associate contributed in some way, and they even brought in vendor partners to help assemble the bikes. This truly became a community project. One of the most rewarding aspects of this effort is knowing that every bike represents a child experiencing the freedom and joy of their first set of wheels. It’s heartwarming to think that a Subaru retailer provided not just bikes but the gift of fun and independence to so many kids. Thanks to CMA's Subaru of Winchester and everyone involved, this year’s campaign has been award-winning in every sense. Together, we’ve made dreams come true for countless children.
CMA Subaru of Winchester was a tremendous support to our major fundraiser Puttin' for Panhandle Home Health. We have been doing this fundraiser for 16 years. It is a huge success thanks to the support of business's like CMA Subaru of Winchester. There generosity is unmatched and appreciated. They were a major sponsor and had several people show up to participate in the event!! CMA Subaru of Winchester's support helps to make things better for our patients and our staff. We are a non-profit that provides in home skilled care for people in the community so they can be home instead of in the hospital. Support from CMA Subaru of Winchester allows us to increase our Charity funds for those in need and to provide resources to our patients. The team at CMA Subaru of Winchester is always willing to jump in and help whenever needed. They are kind and supportive. CMA Subaru of Winchester has been a huge support to our organization and we appreciate that willingness to help and how loyal they have been to helping us. It means so much to us for them to not only sponsor but attend and participate in our events. It shows how much they care about us and the community. Mandy Housley has personally attended our events along with many members of her team. Each and everyone of them are wonderful!! I am truly thankful for the love and support they show to our organization!
CMA Subaru of Winchester represents what it means to have a generous heart! Our company Panhandle Home Health is a non-profit organization that helps people get skilled care at home instead of being confined to a hospital. CMA Subaru of Winchester was one of our major sponsor for our Generous Hearts events to raise money for our organization. That helps to be able to have funds in a charity account for those in need and to provide more training to our nurses, therapists and staff. It also helps us to provide more resources for our patients and there family. We have been serving our community for almost 50 years and the support of business like CMA Subaru of Winchester helps us to do that. They care about the community as much as we do! Not only did they sponsor the event but they came to the event to support us! Mandy Housley and her team have been a huge support to our organization. I can't express our gratitude and appreciation enough!
CMA Subaru of Winchester frequently consults with Orchard View’s students and teachers to identify the areas most in need of support. The most recent endeavor in this ongoing partnership involves the stocking of Orchard View’s food pantry, a crucial resource managed by dedicated teachers Mark Adelsbeger and Alexandra Yarnall. Thanks to CMA Subaru’s generous donations, dozens of Orchard View students are able to take home groceries and food staples, ensuring their basic needs are met. Research consistently underscores the importance of basic needs being fulfilled for effective learning; a student who is hungry cannot focus or absorb information adequately. Mark Adelsbeger and Alexandra Yarnall passionately advocate for this cause, believing that no student can reach their academic potential on an empty stomach. The collaboration between Orchard View Elementary and CMA Subaru of Winchester exemplifies how community partnerships can profoundly impact student success, illustrating the dealership’s genuine commitment to supporting education and shaping a brighter future for all.
The Psychology Department of Shenandoah University has teamed up with the Winchester Area SPCA and CMA’s Subaru of Winchester to help train SPCA dogs. Students in Dr. Rodney Bragdon's PSY 330: Behavior Modification course learn to apply positive reinforcement training techniques to help train the dogs prior to their adoption. Each semester, students from the class foster and train 4 dogs throughout the semester with the goal of making the dogs more likely to be adopted. These ‘Hornets in Training’ also help with the students’ learning by providing students the opportunity to apply the behavioral principles they are learning in class. Thus far, the program has been extremely successful, maintaining a 100% adoption rate at the end of each semester. The dogs even get their very own Dog Graduation and Adoption Ceremony at the University to celebrate all the work done during the semester and, of course, their new forever homes! CMA’s Subaru of Winchester graciously supports this program by paying for all the adoption fees for the dogs at the end of each semester, making the adoption process as easy as possible.
Subaru Share the Love Story 2024: Giblet's Journey Thanks to the support from Subaru Share the Love and our local CMA Subaru of Winchester dealership, the Winchester Area SPCA (WASPCA) can help dogs like Giblet through the agency’s TransFUR program. This program allows the WASPCA to take in dogs from southern Virginia shelters who may be at risk for euthanasia due to space limitations. Giblet was one of those dogs. The WASPCA partnered with Friends of Campbell County Animal Shelter to transfer Giblet from the Campbell County animal shelter to the WASPCA for a better chance at adoption. Giblet originally arrived at the southern shelter as a stray. Though his background was unknown, his affinity towards people was immediately apparent. At just 10 months old and weighing 35 pounds, he was the perfect size. During his 20-day stay at the Winchester Area SPCA, he was fully vetted, neutered, vaccinated, and microchipped. Additionally, Giblet underwent a behavioral assessment, revealing his gentle nature. The team at the WASPCA discovered that Giblet knew basic commands, could stand and beg, was playful with other dogs, loved all people, was housebroken, and even crate-trained. A United States Air Force veteran was offered the opportunity to participate in a pilot program for veterans dealing with Post Traumatic Stress Disorder (PTSD) and Military Sexual Trauma (MST). This program allowed the veteran to adopt a dog to be trained as a fully developed service animal. When the veteran met Giblet at the WASPCA, she referred to the moment as “God’s timing.” She could not deny his steadfast eyes, velvet fur, and gentle disposition. She found solace in 'saving him,' knowing he would be specially trained to 'save her.' Identifying with Giblet’s challenging start to life, she felt an instant connection and adopted him that very day. Giblet is now a certified emotional support dog, thanks to the Veteran’s Administration doctors. Moving forward, he will be fully trained in sign language and become a service animal as authorized and vetted by the Veteran’s Administration. His new mom is honored to welcome him home, and he has adjusted beautifully. Giblet even stops by the shelter for visits, showing off his new skills. Giblet could have died in a rural shelter due to overcrowding and limited resources. The Winchester Area SPCA is fortunate to have support from programs like Subaru Share the Love and our local CMA Subaru of Winchester, enabling them to save dogs like Giblet. Some of these dogs, like Giblet, may even go on to save lives themselves. The WASPCA is honored to have made the connection between Giblet and his veteran, and we are grateful for their service to our country.
On Monday, June 10th, 2024, CMA’s Subaru of Winchester had the opportunity to deliver 80 blankets to Valley Health Cancer Center in Winchester as part of the Subaru Loves to Care program. The blankets were accompanied by personalized messages of hope written by customers in the Winchester community and staff of CMA’s Subaru of Winchester. These gifts were warmly received by the staff and patients, with staff showing their excitement as they know how much these gifts of love and support are appreciated. It was a wonderful day and heartfelt thanks to CMA’s Subaru of Winchester for joining the LLS mission to create a world without blood cancer.
The Valley Health Cancer Center was recently blessed with 80 blankets for local cancer patients. The Subaru of Winchester team was wonderful to work with and is a great community partner. Our mission at Valley Health is to serve our community by improving health and our focus on care is about hope and healing. Subaru is now a part of that and helped grow our mission with every single patient who received a blanket. Thank you, Subaru of Winchester! We are healthier, together.
Last Friday, I witnessed CMA's Subaru of Winchester donating money to a great cause. They donated $2,500 dollars to Shirley's Angels Animal Rescue. They even had the large check for them to take a photo with! It's so great that a company is willing to give back to the community that the live in and interact with daily.
In February 2024, the community of Winchester, VA experienced a heartwarming collaboration between CMA Subaru and The Salvation Army. This partnership, orchestrated under the banner of Subaru Loves and Operation Warmth, brought warmth and joy to many families in need. The event unfolded at The Salvation Army's Center for Worship and Service, a beacon of hope on Fort Collier Rd. Thanks to the generous contribution of Operation Warmth, 200 pairs of brand-new shoes and coats were made available for children of all ages. This act of kindness not only provided essential warmth but also instilled a sense of dignity and pride in the recipients. The dedicated associates from CMA Subaru in Winchester played a pivotal role in making this event a success. Their hands-on involvement, from delivering to setting up and assisting children throughout the proceedings, truly embodied the spirit of community care and compassion. The palpable excitement among the children as they selected their new coats and shoes underscored the significance of this initiative, particularly amidst the cold February weather. Their smiles and enthusiasm were a testament to the impact that such acts of generosity can have on young lives. Captain Blevins of The Salvation Army expresses deep gratitude, recognizing the event as a profound blessing for the families they serve. He commended CMA Subaru for their unwavering commitment to the community, acknowledging the positive ripple effect created by their kindness and support. "There's no way that we could support the families that we serve without friends like CMA Subaru and their commitment to our community."- Captain John Blevins, Jr. Corps Officer. This partnership exemplifies the power of working together and compassion in making a real difference in the lives of those in need. It serves as a poignant reminder of the impact that can be achieved when businesses and community organizations join forces for the greater good.
On April 22, 2024, CMA's Subaru of Winchester joined Miss Frey's second grade class for a fun Earth Day lesson. CMA's Subaru of Winchester provided t-shirts for all students that had their last names displayed on the back. Miss Frey's class came up with authentic questions prior to their arrival, so to start off the lesson, a Q&A session with CMA's staff took place. Then, CMA's Subaru of Winchester's staff, along with Miss Frey and her class, went outside to the Outdoor Classroom that was donated by CMA's Subaru of Winchester earlier this year. They had brought an electric car and students explored the parts of the car, and discussion ensued about the different features of the car. Additionally, Miss Frey's class was given Earth Day coloring pages and bags to use for recycling. The lesson was directly related to second grade standards regarding cause and effect relationships. Thank you so much for an informative, memorable, and engaging lesson for students.
When Mr. Williams and his team from CMA's Subaru of Winchester heard that the Orchard View staff donated food each month to provide for families in need, they decided to step in and help. The staff at CMA's Subaru of Winchester work together to provide a surplus of donations monthly for our families. These donations are then organized by Orchard View staff and students and help to feed families over the weekend when food may be tougher to access. We thank you, CMA's Subaru of Winchester, for your support in helping us meet the basic needs of our families!
Last week was Teacher Appreciation Week. CMA's Subaru of Winchester provided a yummy lunch from Chick-Fil-A for our ENTIRE staff on May 10th, which was National Teacher Day. Staff were given Chick-Fil-A sandwiches, chips, cookies, tea, and lemonade. It was so nice to have one less thing to think about and to have such a treat midday. Thank you, CMA's Subaru of Winchester!
Thank you to CMA Subaru of Winchester! CCAP is a homeless prevention program that runs a food pantry that serves 50 families a day. CMA Subaru donated 1719.82 pounds of food to us which will go to feed 500 families this month. This will allow these families to allocate their money towards rent or utilities and keep them warm, fed, and housed. Thank you again for being such an ongoing friend of CCAP!
Children in the Boys & Girls Club of the Eastern Panhandle spend 15-20 hours each week receiving academic support, a healthy meal, and intentional mentoring to pave the way to a successful adulthood. While all three of these components are important, the mentoring support is critical to set a young person on a successful trajectory in life. Our young people find their person when they join the Club. We recruit mentors who connect with our children in a way that fosters trust and accountability. We encourage our members to “Do the right thing, even when no one is looking.” Each day of the week, we inspire area youth between the ages of six and 18 to “do the right thing.” Imagine our surprise when the CMA Subaru of Winchester made an intentional plan to support our mentoring efforts. In late summer, we met with CMA to share our needs and explain how impactful mentoring programs were for our members. As a result of this meeting, Orange Saturday was held and a CMA Subaru pledged to donate $25 for every car sold during the month of November to the Boys & Girls Club of the Eastern Panhandle. After all was said and done, CMA Subaru of Winchester presented the Boys & Girls Club of the Eastern Panhandle with a check for $3,125. CEO Stacie Rohn had the opportunity to personally thank the CMA Subaru team at their annual Holiday Party and share the impact of their gift. Rohn said, “Having the chance to express our gratitude to all of the associates who made this gift possible was special as we do not always get a chance to thank everyone in an organization.”
The 2023 Winchester / Shenandoah Valley Toys For Tots Campaign is blessed by CMA Subaru of Winchester. Approximately 150 bicycles were donated to the Valley children by CMA patrons and team members. CMA team members also provided assembly and operational checks of the bikes saving significant effort for the Toys For Tots volunteers. It was a joy to present the bicycles to the families with children wanting bicycles. CMA has been a valued partner with the Campaign over many years and are community based core contributor. Thank-you, CMA!
Getting behind the wheel of your vehicle everyday has its risks and unfortunately getting into a car accident is one of them. This is the reason a lot of Subaru customers choose the Subaru brand due to the many safety features that come standard on Subaru vehicles. But there are also other reasons as to why I choose the Subaru brand. One reason being the Subaru Love Promise. At CMA's Subaru Of Winchester they take their Subaru Love Promise Pledge seriously and honor it 24/7, so when I called the service center in need of a helping hand, with no hesitation they jumped into action and helped me during an overwhelming and scary time of need. I was traveling home from Alabama to Upstate New York when all of a sudden one of my tires became loose causing me to immediately have to cross traffic to get to safety on the shoulder of the highway. It was a miracle that no one was hurt doing this. I was deeply shaken up by the experience and I give thanks to my guardian angel that no one was hurt. I was able to contact road side assistance and gave CMA's Subaru Of Winchester a call for help. They immediately made room for me on their schedule. When the tow truck arrived to me on the side of the highway and loaded my vehicle onto the bed of the tow truck the wheel came completely off. How scary is that! Upon arrival to the service center a caring Service advisor by the name of Chuck Mason could immediately see that I was distraught and upset about the situation but Chuck assured me that they would take great care of me and get me on the road in no time so that I could continue on with my trip home. After having my vehicle looked over by one of their top technicians Pierce Cartwright it was determined that I would need a new Wheel completely. There was only one obstacle in front of us. They did not have any wheels in stock and the closest wheel was located in Annapolis MD which was about 2 hours away, but that did not stop them. An amazing associate better yet angel by the name of Billie Jo Himelright, she was determined to help me out and get my wheel so that I could continue on with my trip home. Billie Jo began her trip to pick up my wheel fighting traffic and searching for different routes along the way to get back the fastest way possible. Back at the dealership Chuck Mason and Pierce Cartwright had agreed on staying after closing for me to assure that I was taken care of and had a safe vehicle for my ride home. Once Billie Joe arrived with the wheel they were able to complete my repair and install a new wheel as well as replace all 5 wheel studs and provide me with a safe vehicle for my journey home. I am extremely thankful and I mailed the staff that helped me a card and some candy thanking them for going above and beyond .The CMA's Subaru Of Winchester staff is awesome!
Subaru Love Promise Story – Jasmine When it’s good to fail Jasmine was originally saved from a dire situation in which she was being overbred by an irresponsible breeder. The family that rescued her loved her very much. Unfortunately, a medical illness made it impossible for her family to continue to care for her and she was surrendered to the Winchester Area SPCA in early October of 2023. Jasmine was shut down in the environment of the overcrowded shelter system. In her first two weeks in shelter, she displayed no emotion. She would not play, ask for affection, or make eye contact. Despite the staff’s best efforts, Jasmine was not interested in human interaction. Her days were filled with isolation and depression. WASPCA foster mom, Ebony Murphy, started to work with Jasmine. She initially picked Jasmine up each evening as she returned home from work to have a ‘doggie sleep over’. Ms. Murphy desired to help Jasmine come out of her depression. She wanted Jasmine to have a quiet place to rest, to relax, to decompress, so that she would be more adoptable when she returned to the WASPCA. Jasmine was very shy and nervous and looked as if all hope was lost. Clearly exhausted by her experience in shelter, Jasmine slept 6 hours straight on Ms. Murphy’s couch. Over the next week she became more comfortable, and Ms. Murphy learned she was housebroken and did not have any destructive tendencies. Ms. Murphy then started fostering Jasmine full time so she would not have to return to the shelter until she was ready for adoption. Jasmine's personality really began to shine, she started following Ms. Murphy around the house demanding pets and belly rubs and snuck kisses as they would watch tv in the evening. The week of the Subaru event, Ms. Murphy was asked to bring Jasmine back to the shelter so she could be showcased at the Subaru Loves Pets adoption event. Ms. Murphy noted Jasmine’s progress and reported that she looked so happy trotting around the house and had started to settle into a routine. Jasmine enjoyed the peace and quiet and yummy meals. As the Subaru Loves Pets event became a reality, Ms. Murphy was having second thoughts. The day of the event, she knew Jasmine would become a permanent member of her family and that she just couldn't let Jasmine go. Now, Ms. Murphy has fostered quite a few dogs for the WASPCA but apparently something was different about Jasmine. This is one time that it’s good to fail. “Foster fails” happen when foster parents fall in love with the pets they foster and make them a permanent part of their family. This phenomenon will usually cost the WASPCA a foster parent, but it’s always worth it when a foster failure completes a family. Happy trails and happy tails to Ebony Murphy and her new family member Jasmine. Thank you to CMA’s Subaru of Winchester for serving as the catalyst for this ‘foster fail’ and Subaru love promise story!
My name is Rachel Rinker and I am the principal of Orchard View Elementary School in Winchester, Virginia. CMA's Subaru of Winchester's General Manager, Bobby Williams, met with myself and my assistant principal over the summer to see what the needs were for Orchard View Elementary School. We briefly mentioned the idea of an outdoor learning space and the need for shade during sunny days. In this outdoor learning space, students would be able to observe the natural world around them, make scientific conjectures, and experience increased engagement. There is a lot of research behind learning that occurs outdoors! Bobby and his team worked to find a gazebo that fit in the proposed space and worked for the outlined parameters that we had discussed in our meeting. The burden of delivery and installation was fully taken care of by CMA's Subaru of Winchester and the team that came out to ensure everything met the school's expectations. Students are already experiencing a higher level of engagement and teachers are swimming with new ideas for this space! Thank you so much to Bobby Williams, and CMA's Subaru of Winchester, for making our dream come to life! In addition to the very generous donation of the outdoor learning space, Bobby Williams and his team worked to donate over $3,000 worth of math manipulatives to support mathematics instruction in our building. Twenty teachers also received a "box of goodies" which included dry erase boards, markers, ear buds, and other materials that may have had to have been purchased out of the teachers' pockets! We are so lucky to have an amazing partnership with CMA's Subaru of Winchester!
Thank you to CMA's Subaru of Winchester for your support of CCAP's 3rd Annual Benefit Bike Ride. With CMA's Subaru of Winchester support and other donors we raised 24 thousand dollars for our mission of homeless prevention. We truly appreciate this partnership. Thank you for the food, and socks and all of your support this year!!
A warm a wonderful thank you to Subaru of Winchester for their generous donation of canned items to our food pantry here at CCAP (Congressional Community Action Program) They collected 400lbs of items which will feed 100 local families of the Winchester/Frederick Co area.
CMA's Subaru of Winchester provided a delicious lunch for all 72 staff members at Orchard View Elementary School during teacher appreciation week. In speaking with Burke, Bobby, and Mandy, they wanted to do something special to show teachers how appreciated they truly are. Our staff enjoyed Chic-Fil-A sandwiches, chips, and brownies. They were also provided an abundance of lemonade and tea. They were so happy! Teaching is a really tough profession, but CMA's Subaru of Winchester recognizes that it is the little things that keep us going! Thank you for filling our hearts and our bellies!
WINCHESTER — Subaru of America Inc. and CMA’s Subaru of Winchester recently donated $24,493 to the Winchester Area SPCA to support the nonprofit’s goal of providing services to over 2,400 pets this year. The check, which represented money raised by the Winchester dealership during Subaru of America’s annual Subaru Share the Love® Event in November and December, was presented to the local SPCA on March 27 during its annual meeting at Winchester Country Club. “The Winchester Area SPCA ensures rescued animals across the region are healthy and placed in loving homes,” Lavenda Denney, the organization’s executive director, said in a media release. “We are grateful to Subaru of America, CMA’s Subaru of Winchester and every customer who participated in the Subaru Share the Love Event.” During Share the Love at CMA’s Subaru, 3019 Valley Ave. in Winchester, anyone who bought a new vehicle got to select one of four national charities — American Society for the Prevention of Cruelty to Animals (ASPCA), Make-A-Wish Foundation of America, Meals on Wheels or National Park Foundation — to receive a $300 donation from the dealership. Contributions to the ASPCA resulted in nearly $25,000 being passed on to the Winchester Area SPCA at 111 Featherbed Lane. The Winchester Area SPCA is a no-kill animal shelter that serves the city of Winchester and provides support services to Frederick and Clarke Counties. In 2022, the nonprofit facilitated 1,114 adoptions, assisted 1,014 pets through its Pets for Life program and saved 266 pets from at-risk shelters. For more information about the Winchester Area SPCA, visit winchesterspca.org. Learn more about CMA’s Subaru of Winchester at cmassubaruofwinchester.com
Subaru of Winchester kindly donated 1001 pairs of socks to CCAP's clothing ministry in early March of 2023. These socks will go to the homeless and low-income people who have problems with meeting basic needs. Imagine having warm cozy socks that help keep the cold out if you are in a tent or in an inadequately heated house because you can't afford heat or a home. Thanks to Subaru Socks are love!
I purchased a 2018 Outback from your dealership, and one evening my tire went flat. After you had closed, Brad Elmore met us on the side of the road! He was going to help us change our tire, but unfortunately our wheel lock was missing, he was unable to get the tire changed. Even though, Brad couldn’t help us change the tire, he helped us arrange to get a tow truck to tow the vehicle back to the retailer. Once we got the vehicle back to the retailer, Brad put us in a loaner vehicle for the night and sent us on our way! The very next day we got a call saying our vehicle was ready for pickup! The very next day! Brad went out of his was to help us, and we sincerely appreciate it! Thank you CMA’s Subaru of Winchester.
I wish to recognize Klarissa for some amazing service recently. I was working in Richmond, Virginia January 26, 2023. I started my car that morning and the dashboard lit up. I had a couple critical appointments that day and was in a bit of a panic. I happened to have Klarissa phone number form my recent service visit and subsequent communication. I drove the car to O’Reilly’s Auto parts nearby who diagnosed the CEL. I texted Klarissa explaining my situation. She responded quickly. In short time she let me know a technician told her it was OK to drive if the CEL was not flashing. Klarissa has a loaner car ready for me by the time I got there. Flash forward to my Chuck experience. I was told the approximate cost would be around $1,800. I was not pleased to pay this, but it was better than getting into another car payment. Chuck called the following day and told me it was only $200, and Subaru was picking up the rest. I know you folks did not have to do this, but It is sincerely appreciated. Thank you, Chuck! Back to Klarissa. Her leadership, and fine communications skills put me at rest that all would be taken care of. Thank you!
Mr. Bobby Williams, Mr. Burke O'Malley, and (now) Ms. Mandy Housley have partnered with OVES for many years. This past year, when they were at OVES for an assembly to present their generous donation of flexible seating options for our students, they found out that the staff donated food items each month to help some of our neediest families. Mr. Williams approached me, the school principal, and asked how often the staff collected donations. I told him that the staff members donated monthly and we made food bags to send home at the end of each week for 75 of our families. Mr. Williams and his team called me a few days after and said they had been thinking about this and wanted to intervene. Ms. Housley worked alongside myself and one of our special education teachers to find out what we needed each month. Since then, we have received shipments of donated food and Ms. Housley even went herself to Costco to purchase specific, needed items. The Subaru team discussed that they used a specific pot of money that was previously used to "treat" staff, but instead the staff unanimously decided to use this money to help the needy OVES families with food. We are so moved and so grateful. We have no words to describe how much this helped our staff members. We have a generous and caring staff that can't stand the thought of any of our families going hungry. Subaru relieved us of this burden and their selflessness and generosity is truly unmatched. Thank you so much!!!!!!
Merry Christmas to the CMA family! The staff is like family, you know, the family you pick for yourself. The people that REALLY care. Thank you for the generosity of the employees, company, vendors and customers! The CMA Subaru family of employees here in Winchester VA are a big part of the reason for joy this holiday season! Over 150 kids have bikes, toys and scooters coming to them this year because of the efforts of CMA Subaru’s donations to Toys for Tots. The local Toys for Tots Program is sponsored by the U. S. Marine Corps Reserves through Marine Corp League 890. Our primary mission is to deliver new, unwrapped toys for the underprivileged children in Winchester city, Frederick, Clarke, Shenandoah, Page, Warren County and Town of Front Royal at Christmas. The success of the program is due to the donations from our communities, the many businesses that donate toys and bikes and volunteers who donate their time.
On September 27, 2022, two 5-month-old puppies showed up at the Winchester Area SPCA admission center as stray dogs. One boy (Freddie) and one girl (Anabell). WASPCA staff made every attempt to locate the rightful owner of these puppies to no avail. Although the pups were seemingly healthy, staff had to assume they had not had any veterinary care. Following their intake exam and stray hold period, funding from the ASPCA and Subaru allowed the animal shelter to ensure the pups were dewormed, vaccinated, and spayed/neutered. They received their behavioral assessments and were determined to be the sweetest dogs ever. Once they were fully vetted, the puppies were ready to find their forever homes. For more than a decade, CMA’s Subaru of Winchester has partnered with the Winchester Area SPCA to find loving homes for pets in need. This year was no different. This year, the local newspaper, The Winchester Star, did a feature story on Subaru General Manager Bobby Williams and the annual adoption event. Bobby’s story of how he committed himself to animal welfare as a young boy is a story of impact, commitment, and results. On October 28th, the WASPCA team of more than a dozen staff and volunteers packed up the transport vans with pets and supplies and headed to the local Subaru dealership. Subaru’s amazing team of animal lovers welcomed the chaos with open arms, as they do each year. Thirty pets were featured for adoption. Fifteen cats and 15 dogs, all hopeful they would be adopted and not have to make the journey back to the animal shelter. Each one hopeful for a warm bed instead of a concrete kennel. The Subaru Loves Pets adoption day was a success! Seventeen pets found homes! Eight dogs and nine cats all got to go home to new families. Freddie and Anabell were two of the featured dogs at Subaru that day and both were adopted! Anabell’s family was especially grateful to welcome a dog into their life. Their smiles told the story. The story of how a pet can make a new family whole. Anabell was renamed Lulu and is thriving in her home. To think of her running at large on the streets of the city, dodging cars, hungry, and now she’s warm and comfy with a loving family. The Winchester Area SPCA is grateful to the ASPCA and CMA’s Subaru of Winchester for making these matches possible and helping to end pet homelessness.
My wife and I were on vacation and on our way to Bennington in June when we noticed water pooling on the passenger side carpeting. I figured that the drain to the A/C condenser had clogged and needed to be fixed pronto if we were going to use the A/C. We pulled into Subaru of Bennington with no appointment and explained our predicament to Jennifer Gillis, the Service Manager. She could not have been more accommodating and said she would do her best to squeeze us in. Fast Forward: In less than an hour, a mechanic had corrected the problem and we were back on the road. I can't thank Jennifer and the team at Lundgren Subaru enough! They came through for us when we really needed it and were truly Vacation Savers. Hayden Mathews Winchester, VA
As the Hometown Charity for CMA Subaru of Winchester, the SPCA of Winchester, Frederick, and Clarke can go the extra mile for special needs pets in our care. Steph was one of those cases. She came to the SPCA as a stray and was unable to use her back legs. Steph presented with pain in the hind quarter and no muscle tone which caused her to drag. Steph needed special care. Due to support from Share the Love funds, the shelter was able to provide the care needed. Steph was carried outside for potty breaks. Despite her pain, she tolerated being handled by staff but would often let us know that she was hurting. Steph was evaluated by the shelter’s supervisory veterinarian, and they determined Steph had Intertebral Disk Disease (IVDD). Dachshunds and mixes are an unusual looking breed with their distinctive short limbs and long body shape. Their unique shape is a great asset to their historical role as hunters of burrowing animals. Unfortunately, their elongated body type also makes Dachshunds prone to a variety of problems with their backs and spines that can lead to paralysis. IVDD is an especially common ailment in Dachshunds leading to painful herniated disks which can cause paralysis if not treated quickly and carefully. Steph was scheduled for surgery to remove the hernia. While she waited for his surgery, her mobility was improved using a wheelchair. Once healed, Steph was placed for adoption. She still presented with some lameness in her hind end and still used the wheels. The shelter knew they had to find the right family to adopt her with her special needs. Just a week after being available for adoption, Steph found the perfect family. Steph’s family recently sent us a happy tale follow up to let us know that she was doing just fine. In fact, Steph is doing so well now she can walk AND run on her own. The family returned the wheelchair to us so the next special dog would have the needed resources. Thank you to Subaru for all you do to help us continue to save homeless pets like Steph!
Subaru CMA, Mr. Bobby Williams and Mr. Burke O’Malley have been an absolute blessing to the staff and students of Orchard View Elementary School. They have worked with our school to identify needs, provide for families, and support some of our most vulnerable students. It would be hard to express how much we appreciate their giving spirits and ability to be responsive and generous. Subaru CMA is a wonderful organization, and they are lucky to have both of these gentlemen as leaders. The legacy of Subaru and OVES began before my time here, but this community partnership was one of the first things I heard about in my first days as principal. As the year began, I finished the work that Mrs. Nicola started by dividing out $2,000 among 6 different classrooms, donated from Subaru CMA. Our teachers were able to purchase valuable instructional materials with these funds and incorporate newly-learned structured literacy strategies and STEM projects. During the holidays, the partnership was only furthered as Mr. Williams and Mr. O’Malley graciously helped us meet the needs of our families. They worked closely with our counselor, Mrs. Haecker, to pinpoint how they could help, and they went above and beyond in doing so. As a fun way to engage students and teachers and “convince” Subaru staff why their classroom was deserving of $500, teachers and students worked to write persuasive letters speaking of their needs and wants for the classroom. They also did a great job advocating for themselves and saying why they should be the winners. Amazingly, Mr. Williams couldn’t narrow it down to three, and ended up picking FOUR winners of $500 donations. To present the winners, a schoolwide assembly was held. Students were absolutely excited. They loved hearing about Subaru. One student lovingly stated that Subaru “gives you money to buy stuff for your class.” Students laughed, cheered, and celebrated. The team of videographers caught the magic. The assembly ended as Mr. Williams announced a surprise for staff…a $25 Sheetz gift card for ALL 72 staff members. In summation, I don’t know how we would’ve made it this year without Subaru, Mr. Williams, and Mr. O’Malley. We simply can’t thank you guys enough.
The mission of the Winchester SPCA is to strengthen the human-animal bond and safeguard animals in transition. We have received the designation of being a no kill facility since 2012. Each year, we rededicate ourselves to that commitment and are currently operating at a 99% save rate. As the he only no-kill animal sheltering facility in the area, we also support the mission of the Virginia Federation of Humane Societies and their goal of Virginia becoming a no-kill state. In late 2017, the Winchester SPCA started a TransFUR program to meet the needs of pet adopters in our community. We have a phenomenal adoption base and would often ‘run out’ of adoptable dogs. At the same time, shelters across Virginia were full of dogs and were being forced to euthanize due to space limitations. This made no sense. We reached out to shelters across The Commonwealth who were at capacity to save the lives of adoptable dogs throughout Virginia. To date, the Winchester SPCA Trans-Fur project has saved the lives of over 500 canines who would have been euthanized due to space. One of those lucky dogs was featured at this year’s Subaru Loves Pets adoption event at CMA’s Subaru of Winchester. Gladiator came to the Winchester SPCA from an overrun shelter in southern Virginia. As a big, brawny, 80 pound, pit mix, he lived up to his name. Staff soon learned that in addition to being big and strong, Gladiator was a big goof ball. He’d often make silly faces that didn’t seem possible for a dog, and he’d loved to play. He would play with anything that was around, a blanket, his bowl. He loved attention and we loved giving it to him. We took the big lug to the Subaru event in October 2021. He barely fit into our largest crate, He kept us busy throughout the day as he pulled is crate cover into his kennel and enjoyed an ongoing game of tug the blanket. Twice he managed to undo the crate latch, let himself out, and go greet the other dogs. Gladiator was hard to miss but easy to overlook because of his size, strength, and breed. As animal care givers, we understand the perceptions and concerns. But alas, Gladiator was adopted. Gladiator’s new mom has kept in touch and sent us this; ”Just wanted to give a little update on Gladiator!! I renamed him and his name now is Bubbles. He’s been doing so good such a smart little man. The first night I brought him home I was saying different tricks to see if he knew any of them and he can sit, give paw, lay down, spin, and roll over which was very shocking to me seeing my big boy roll!!! He is already spoiled rotten. He loves people and wants to play with everyone that comes and visits…he was exactly what I was missing and now my home is complete”! We’d say that’s about as good as it gets. A pit mix named Gladiator is now known as Bubbles and sports reindeer antlers for his momma. Once slated for euthanasia, now someone’s constant companion and the dog that completed their home. Thank to you Subaru for giving shelter dogs an opportunity for a second chance and for turning Gladiators into Bubbles.
CMA’s Subaru of Winchester is ready for back to school. Our Subaru Loves Learning program will be working with not one but two schools this year. Bunker Hill Elementary is located in Bunker Hill, West Virginia the other is Orchard View Elementary located in Winchester, Va. CMA’s Subaru of Winchester along with Subaru of America will be donating the following: $3000 to each school for supplies utilizing adoptaclassroom.org We will be supplying Subaru Loves Learning backpacks along with Subaru Loves Pets plush dogs for child interaction. We will be providing appreciation notes from our associates and customers to the teachers and supporting staff at each school. More to come 😇
A couple of weeks ago, I had to take my wife's car, a 2017 Subaru Impreza, for repairs and maintenance to Subaru of Winchester. I was sitting at the waiting room, when Mandy Housley, Service Department manager, walked through by the Parts Department. I was not in her range of vision, but what I witnessed speaks volumes at the personalized service environment she has created at the Service Department. There was a customer at the Parts window, Mandy greeted her by name, then she did the same with other customers who were sitting close to the Parts Dept. window. Later, when I came to get my vehicle, she greeted me as she usually does if she sees me, asked me if I had my dog with me, a nice touch in our short interaction. That is not simply good PR, essential for anyone in a managerial position, but also care and attention for her customers. How can anyone care about another person's business if they do not even know their names? That is what makes Subaru of Winchester distinctively different. My wife and I bought our two vehicles there, and despite the distance (an hour+ drive), and a closer Subaru branch, we have always taken our vehicles to them for maintenance and repairs. The key aspect in our relationship with the Service Department at Subaru of Winchester, and main reason to go there, is TRUST. We trust their attention to detail, their fairness in service and maintenance costs, their care for our vehicles, which by extension is care for us. Trusting those who provide service and maintenance to our vehicles, has a direct impact on our peace of mind. My wife drives her car every day to work, a 40+ minutes’ drive, and I need to know her vehicle is on top working condition 24/7. At the Service Department, I deal mostly with Brad Ellmore, whose attention to detail is superb, his reports on the general state of our vehicles are always informative, providing me with a sober estimate on when I need a change of tires, new breaks, anything our vehicles' wear and tear demand. Similarly, all other Service Advisors carry the same drive for high quality, personalized service, always aware of our needs, moving one step ahead, letting us know they have our backs. These mystique for service and personalized attention extends to the entire Subaru of Winchester. People working in the Sales Dept. always acknowledge me when I manage to walk by their station, same with administration personnel. Recently I had an interaction with Duncan Carlson, who sold us my wife’s Subaru Impreza. Where we live, we must drive on a gravel road up a steep slope to access the pave road that would take us to I-70, our main highway. We moved here two winters ago, and winters have been mild, but we have been in fear of a hard winter, like the current one. Old dwellers here told us we needed 4x4 vehicles to be safe, and I asked Brad Ellmore if he had any suggestions. He said I could buy a vehicle from another CMA dealership, get it delivered to Subaru of Winchester, and set me up on a phone call with a Subaru of Winchester salesmen. Coincidentally, Duncan called, I explained my dilemma, and he proceeded to dismantle the wrong notions about the need for a 4x4 vehicle, told me my Forester and a good set of winter tires was all I needed to face winter. His suggestion changed our lives and gave us a sure hold on managing our winter challenges. I told Brad I needed winter tires, he ordered them and replaced the old tires same day of the first snowfall and driving home from Winchester was a breeze. My safety level was quantitatively and qualitatively increased, told my wife she needed to get winter tires too. Just recently she told me what a difference winter tires have made in her driving. For a while I had the intention to call Duncan Carlson and tell him how grateful we were for his advice, no better place to do it than here. Big thanks to the Service Department for setting us with the proper gear, and for their attention to our needs, and to Subaru of Winchester for their excellence in service. Gratefully, Armando I. Menjivar Janet W. Smith PS: Actually, I personally thanked Duncan for his sound advice in a later visit. I wrote this piece a while back, winter season, suddenly a new workload crowded my already busy schedule and was not able to post it. It was long time due; I am now paying my courtesy debt with the Service Department in particular, and Subaru of Winchester in general.
There are times in animal welfare when we are witness to abuse and neglect. As tough as it can be to witness animals being let down by their humans, we continue to be motivated by their resiliency. Domino’s story is one such story. Domino was found abandoned in the basement of a vacated home. His family had left him behind. The good Samaritans that found him brought him to the Winchester SPCA admission center on April 20th of 2021. Domino’s physical condition was questionable. Most notably, he had an old eye injury that needed immediate treatment. Despite being left behind with this injury, he greeted the staff with a wagging backside and a beautiful smile. Proceeds from Subaru’s Share the Love program allow us to help dogs like Domino. During this month long stay in shelter, Domino was neutered, vaccinated, treated for parasites, microchipped, and underwent surgery to have his eye removed. Domino was so compliant and gentle with the staff who helped in his recovery. He was patient while he wore his cone and eager to greet anyone who would take him for a walk or give him a pet. Shelter staff knew Domino was a special dog with a wonderful personality. Once the shelter vet removed the stitches from Domino’s eye, he looked like a new man. Domino could now add ‘handsome’ to his long list of endearing characteristics. Domino was transferred to Winchester SPCA adoption center and quickly became a social media sensation. He was adopted just 48 hours after becoming available for adoption. Domino went home with his new family on May 22nd of 2021. He made a remarkable recovery in his 22 days at the Winchester SPCA. Having the resources to Share the Love and save dogs like Domino is what makes our partnership with our local Subaru so special. Thank you.
In 1996, I was changing jobs/careers. I needed a reliable, safe, efficient and affordable car for my daily 110 mile round-trip commute. I had never owned a Subaru before, but respected the marketing and industry positioning. I found a 1996 Impreza Outback Sport and bought it. The car was excellent, meeting all of the above criteria. I had it serviced where I bought it at Dulles Subaru strictly according to the maintenance schedule and it served me very well through all my weather and commuting. I was so pleased with the 1996 Impreza that in December 2000, I bought a 2001 Outback H6-3.0 LLBean edition for my wife as an Anniversary present. In 2004, my wife convinced me to purchase another commuter vehicle . . . larger, heavier, nicer, so the 1996 Impreza was relegated to the task of teaching my 3 kids how to drive and I bought a 2004 H6-3.0 Outback Sedan. At this point, I now owned 3 Subaru and my primary Service person was Mandy. Mandy worked with me to keep these vehicles (and my 1994 Chrysler Town & Country) is great form. In 2014, after 20 years of great performance, one of the two onboard computers in my Town & Country failed and we could not replace it, so I ordered a new 2015, fully loaded, Outback 3.6. Around this time, my oldest son needed a good car for his life. I worked with Mandy to identify a really nice 2004 H6-3.0 Outback for my son. He loved this car and Mandy's service attention until it saved his life in a single car accident one stormy night. He replaced it with a new Legacy 3.6R which he still owns. My younger son was in an accident in 2012 in the 1996 Impreza. He needed a car for his life and bought a 2012 Impreza sedan that served him well through this year. By now, Mandy had taken the job as Service Manager at CMA's Subaru of Winchester, and we all followed her (I actually live in Winchester) there. My younger son married in 2018 and his wife needed a good car for her life. Again, consulting Mandy, she bought a 2012 Impreza Sport Sedan (that she still owns today). This year, my son's 2012 Impreza was totaled and, again, working with Mandy to identify the right vehicle, he is now the proud owner of a fully loaded 2.5 Pzev Outback. When I bought my new 3.6 Outback in 2014, I had Mandy restore my 2004 H6-3.0 Outback Sedan to all factory conditions and gave it to my daughter and boyfriend (now husband) to drive to their home in Salt Lake . . . with one condition . . . they had to have the vehicle serviced and maintained at their Subaru dealer. That car will last them and their two dogs (Shiba Inu and Australian Shepard) for at least 20 years if it is well maintained. Maintenance is very important to me, and the quality of the service and technicians at CMA's Subaru of Winchester is extraordinary. They remain loyal to exceptional care of all my vehicles and family members. Today, all is well and our family is very happy with our experience with Subaru vehicles, Subaru Sales, and Subaru Maintenance (Mandy makes all the difference). As a footnote, my sister needed to replace her Honda Fit and now owns a 2018 Forrester. Thank you, Subaru, for many years of great industry performance . . . to me, they are the best, safest, most reliable vehicles available.
Let’s face it, I despise dealerships, I have a lengthy history of fights with hundreds of them over simple issues such as poor customer service, service improperly completed, over pricing, lying, stealing and cheating. I really hate dealerships. This forces oneself to start maintaining their own vehicle. So I started replacing parts and doing oil changes myself. In 2017 my wife wanted to buy a Subaru, the price of this model with all the features was steep and we knew, as we always do with any high end vehicle, the money does not stop there. She drives long miles which results in frequent check-ups, maintenance and repairs, if any. To keep it in top performing condition we needed a team of people willing to play ball. I need reliance and trust for those who would be maintaining the vehicle. Well, three years later here we are, as I hop from one dealership to the next with my Jeep Renegade for repairs I'm unable to perform on my own, my wife continues to take her 2017 Subaru Cross trek Limited to the Winchester Subuaru. Is it a joke? Am I being set up? I can’t figure these guys out! They are actually … nice, honest, caring, seriously, even knowing how mean I can be when I’m angry. Dusty, our amazing fast-talking representative who will bend over backwards to make sure the job is done the right way, Mike and even Scott, our main tech, who is a master pro of making sure my wife stays safe on the road, never, ever disappoints. This is not about me, this is about the safety of my wife, I would not trust any other group of guys. Have you ever tipped your tech, especially at a dealership? Of course not, it’s ludicrous, why would anybody in their right mind do that? I did, I tipped them. Seriously! So at the age of 45 and over hundreds of dealerships & mom & pop shops we have visited, fought with, and have vowed to never returned to over the years, here we are, still relying on our people at the Winchester, Subaru to do what's right. My next venture, I plan to start taking my 2017 Jeep Renegade Sport there, I'm willing to stamp a Subaru logo on the vehicle in order to disguise it, just so I can get their service. But I know it's not necessary, as I know they will do whatever they can to help us in any way. Our company modo is that we are the Dunder Mifflin of Vending machines, but I have to say, Subaru at Winchester, they Dunder Mifflin us everytime! Thanks so much fellas, it is true what I say, you can always make up for any price, by being the best at what you do and who you are.
I would like to share the Subaru Love promise with a little story. My family currently has 3 Subaru’s in the family and we have owned 7 total. Our 2015 Subaru Forrester started having a transmission issue. We have always had great service with the CMA's Subaru of Winchester and took it to have them take a look. They found the Transmission had an issue they would need to replace the whole unit. We were really bummed since we have never had any issues with any of our other Subaru’s. CMA's Subaru of Winchester and Subaru America really stepped up. They helped us through this trying time to get our Transmission replaced in only 2 days, and at a very reasonable cost during the holiday season. I would personally like to thank the Service Writer, Mechanic, and Service manager for their help through this whole issue. The Subaru team at CMA Subaru of Winchester took the time to talk to us and listen to our issues, we were taken care of in a very timely and friendly way. We will continue to get our Subaru’s serviced and purchase Subaru’s from the Great Team at CMA Subaru of Winchester. Thank you, Travis G
CMA's Subaru of Winchester, Thank you very much for your generous donation of 50 bicycles. Your donation will help a lot of less fortunate children in the area enjoy a very Merry Christmas. In 2019 11503 toys 4831 boos and 10974 Stocking Stuffers were distributed to 2747 children in Frederick County, Warren County, Clark County, Shenandoah County, and Page Country. Our work would not be possible if it weren't for generous donors such as you. Thank You Again, James Wolfe Toys for Tots Coordinator Winchester, VA
Subaru Loves Pets Love Promise Story 2020 Fred came to the SPCA of Winchester, Frederick, and Clarke Counties in February of 2020. The animal shelter pulled Fred from another shelter where he was at risk for being euthanized due to space. Poor Fred had a variety of troublesome health issues that limited his adoptability. At 4 years old, Fred's owners moved away and left him behind at the apartment. Abandoned and confused, Fred started to pull his own fur out and quit using the litter box. Due to being abandoned, Fred was no longer a fan of humans. He had become aloof and no longer reached out for companionship. This demeanor meant that it would be even more difficult to find Fred the right family. Once he came to the Winchester SPCA, he was treated for fleas and ticks, de-wormed, received all his vaccinations, and got a microchip. Fred's anxiety and fur pulling meant reoccurring trips to see the vet and a multitude of medications to ease his condition. Fred was placed in foster care for a time with the goal of easing his anxiety and determining what was causing his litter box issues. The Winchester SPCA utilized a litter box attractant to encourage appropriate litter box use. This was effective. Finally, in May of 2020, Fred was ready be transferred to the SPCA adoption center. Unfortunately, Fred was often overlooked for younger, more playful kittens. He still did not appreciate the companionship of humans. Fred was moved to the director's office with the hopes she could make him feel comfortable with people again. Fred would get close to the director but not engage or allow her to pet him. He slowly got closer and closer but never enjoyed being touched while in the shelter environment. Staff was concerned poor Fred would never find a family to appreciate him. Then, on October 27, 2020, after 8 long months in shelter, and during the Subaru Loves Pets Wag O Ween adoption event, Fred's new mom came into the shelter. She completely understood Fred and was more than willing to give him a new home. She recently sent us this amazing follow up photo. As you can see, Fred is on her lap. She let us know that Fred is doing so well! He’s started to come out of his shell and is very happy in his new home. He’s come so far! We are so grateful to CMA's Subaru of Winchester for sponsoring Subaru Loves Pets and making this match possible. Thank you from Fred, his new mom, and whole team at the Winchester SPCA. Finding homes for underdogs "undercats" like Fred, keep us doing what we love and make all of our hard work worthwhile. We're so happy Fred has a Bed and family to tuck him in at night.
Did CMA’s Subaru of Winchester go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
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